Stop getting paid a number someone else set.
In retail, your comp is fixed by contract and the company prices your loans. In the partnership model you set your own margin on every file, NAF builds the loan for a flat fee, and what's left after your costs is yours. Run your production through it below.
Defaults come from NAF's own branch proforma. Change anything.
How one loan pays you
Same loan, two paychecks. In retail you're paid a fixed slice. In the partnership model the whole margin comes to your branch, plus the lender fee you set, minus what it costs to build the file.
See the whole year on your production ↓
NAF is paid inside the base price, about 40 bps, before your margin. It doesn't come out of the number you set. Your rent, staff, and marketing come out of the branch total, which is why the full-year calculator below matters more than any single loan.
Run your numbers
Same production, two models. Set what you make today, then set the margin you'd run in the partnership model and see what's left after every cost. Five levers cover most people. Every line item NAF's proforma assumes is open on the full calculator.
Your production
Today, in retail
In the partnership model
The simple version
Price every file yourself
Retail comp is locked by contract under Dodd-Frank. The company can't pay you less on one loan to win it, so either it eats the concession or you lose the deal. In the partnership model the margin is yours, and you decide what to give up on each file. Larry's own example:
No calls to secondary. No begging. The margin you set is the margin you get.
You sharpen the rate, keep the client, and still bank more than a retail slice would have paid you. Your decision, made in the moment.
The lender fee works the same way. NAF's bundled cost to build the file is $995. The proforma charges the client $1,695. Set it where your market supports it and the difference is branch revenue on every closing.
Your rate sheet, your call
Set the margin once, then move it file by file when a deal needs it. Nobody approves it but you.
Product mix changes the math
NAF's proforma starts FHA and VA at 300 bps, conforming at 220, non-QM at 175, jumbo at 125. Your mix is a lever.
Concessions are yours to give
NAF's model assumes you'll give away about 42 bps on average to win business. Give less, keep more.
You run the branch.
New American Funding builds the loan.
This is a business, not a job. Here is the honest split, straight from the proforma line items.
What your branch pays for
- Rent and office proforma: $2,757 / mo
- Processor, LOA, production manager if you want them
- Marketing budget proforma: $6,391 / mo
- Credit, verification, flood fees about $305 / loan
- Regional shared expense $495 / loan
- Admin, travel, software, signage your numbers
What New American Funding handles
- Processing, underwriting, closing, funding bundled
- Servicing retention, your book never sold standard
- Vesta, Offer Ready, NAF AI, NAF Cash the platform
- Licensing, compliance, secondary corporate
- NAF's proforma on your production with Larry, before you decide
Talk to Larry.
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Larry Steinway has spent 30+ years in mortgage lending — from a small Chicago brokerage to Regional Sales Manager / VP of Residential Lending at New American Funding, with multiple Chairman's Award years for annual production exceeding $100 million. Bring your production and he runs it through NAF's proforma with you, line by line, before you decide anything.
"You set your margin. We're getting paid inside the price either way. What you do with the rest is your business decision, and that's the point."
Bring your production.
Leave with your proforma.
Larry walks you through the partnership model on your numbers, then runs NAF's proforma on your production.
Larry Steinway · NMLS #223579 · 5225 Old Orchard Rd, Suite 20, Skokie, IL 60077
