An agent-partnership engine
your competitors can't offer.
Most originators ask agents for referrals. You hand them a growth machine: a custom SWOT that finds the leaks in their digital presence — and the fixes to plug them, all-cash offers through NAF Cash, and approval letters generated on demand, 24/7. They win more business. You get their best deals first.
A strategy conversation, not a pitch script.
You're paid a number someone else set. See what your production is worth on the partnership model.
Run your numbersA weapon you hand your agents.
Every partner-agent gets a custom digital SWOT — a candid map of what's working, what's leaking, what's next, and what's coming for their business. 17 sections. Six surfaces scanned. Their name on the cover. No competitor delivers anything like it.
Strengths
Your agent's reputation, production, and relationships — the assets you're plugging into from day one.
Weaknesses
What's silently costing your agent — the digital leaks that never show up in their P&L, but always show up in their closings.
Opportunities
Where your agent's growth hides — buyers and sellers searching for them right now who never actually reach them.
Threats
Portals and competing agents intercepting clients who searched for your agent by name — before they ever reach your agent's phone.
The system scans your agent's actual digital footprint — every surface clients touch — and turns it into their personal SWOT report. Real data from every platform, with their name on the cover and a strategy session behind it.
"Your roadmap to more leads, more closings, and more commissions starts here."
Prepared by Larry Steinway · NMLS #223579 · (224) 595-8600Four places your agents' pipelines leak — before anyone else is looking.
The SWOT shows your agents exactly where their prospects are being intercepted:
The third-party hijack
How major portals and competitor sites divert clients who are searching for your agent by name — and why being findable isn't the same as being found.
The Google Business leak
Why your agent's Google Business Profile may be sending ready-to-move clients to whoever answers fastest — not to them.
The conversion dead zone
Which elements of your agent's website quietly fail to convert high-quality leads — the visits they paid for and lost in seconds.
The social dead end
Where your agent's social profiles create followers but not clients — attention that never turns into a transaction.
Once your agents see these hidden leaks, they can't unsee them — and they'll remember exactly who showed them.
Your agents' clients, moving through your pipeline.
Not a referral program. A complete client-generation engine, built and run for your agents' businesses — feeding both sides:
Attract
Strategic optimization puts your agent first when clients search their name — so prospects find them, not the competitors bidding on their brand.
Capture
Landing pages separate your agents' serious buyers and sellers from casual browsers — so the leads that reach them are the ones worth their time.
Engage
NAF Connect keeps clients moving forward through every transaction — removing the friction that causes deals to stall and die.
Retain
Automated home-value updates with 94% engagement rates turn your agents' past clients into a marketing engine — repeat business and referrals, for them and for you.
What you get — that no other lender can offer your agents.
This is the recruiting offer no competitor can match. Exclusive to New American Funding loan officers:
All-cash offers that win your agents' listings
NAF Cash purchases your agent's buyer's home with cash — they move in, then finance through NAF. In multiple-offer situations, cash wins — your agents win listings, and the loan stays with you.
Approval letters in your agents' hands, 24/7
Offer Ready puts real-time scenarios and contract-ready approval letters in your agents' hands — branded to you, exact to property and terms, generated on demand, 24/7, inside guardrails you set once.
Speed that keeps your agents
"Speed to respond" is the theme of Larry's reviews — the first team with answers wins the listing conversation, and your agents feel it on every file.
"When my lender uses this tool, my buyers always have numbers in hand and approval letters ready to go at a moment's notice. It gives my clients confidence and gives me an edge. If you're serious about growing your business, you need a lender who offers this level of preparation."
The machine, proven in the field.
Real partners, real markets, real numbers from Larry's growth partnerships:
Nashville partner · first 90 days
South Florida partner · first 60 days
"We're at over $18M in transaction volume and are converting these leads into closings at over 7X the industry average."
Stop asking for referrals. Hand agents a machine.
Most lenders ask agents to share. Originators on this system show up with a custom SWOT of the agent's business, all-cash buyer power, and approval letters on demand — and the loan stays with you. That's not a referral ask. It's a partnership agents choose because it wins them deals.
Talk to Larry.
Experience.com 4.96 (95) · Google 4.8 (42) · Zillow 5.0 (18)
Larry Steinway has spent 30+ years in mortgage lending — from a small Chicago brokerage to Regional Sales Manager / VP of Residential Lending at New American Funding, with multiple Chairman's Award years for annual production exceeding $100 million. His team builds the client-generation engine your agents run on — and hands you the playbook to run it. The SWOT comes first: your agents see exactly where their pipelines leak before anyone spends a dollar fixing it.
Agents don't hand you their best deals because you asked. They hand them over because your machine wins their clients.
See what it looks like on your numbers.
Bring your production, your market, and your agent list. Larry walks you through the machine — the SWOT program, NAF Cash, Offer Ready — and what it looks like on your book of business.
Larry Steinway · NMLS #223579 · 5225 Old Orchard Rd, Suite 20, Skokie, IL 60077
